Whilst studying at London College of Communication, photographer and director Pearson–Howes came to know and work with some of the most tightly knit and overlooked subcultures in the UK. His unparalleled enthusiasm for his work is reflected in the energy captured by his lens, and the honest depictions of subjects, often picked out from crowds. Having firmly established himself in contemporary fashion and culture.
His commitment to documenting lesser known cultures led him to spend six years investigating the darker, more obscure rituals of Britain and the everyday people who perform and keep them alive. This exploration culminated in three British Folk books published by Ditto Press, and a short film commissioned and screened by Tate Britain.